Why do you charge that much?

You have seen the price for a Brand Photography shoot and are wondering why it cost this much.

I could just get some stock images off the web to use. I don’t need to be in any photos and I will just take the images on my phone.

Let’s start with why using stock images off the web is a bad idea.

You are a dance school and have just opened looking to adverts for students. You go on line and find a stock image website that you can get images to use for your website for free. Great. You have got your images and created a website with them, and you have even had some marketing flyers made.

The flyers have been printed and they are just waiting to be handed out, when you see the same image you are using being used by the government saying a dancer should retrain and go in to cyber security. How would you feel? How much money have you lost as you can not now be handing out a marketing leaflet with the same image.

Now you could buy the images off a stock library like Getty Images for about £50 for a small image. You are still not getting the exclusive rights to that image, that would cost you thousands of pounds.

A three hour brand shoot will give you 150 images, to buy those 150 image would cost £7,500 at £50 per image. Although you could call it £75,000 as with a Brand Shoot the images are yours to use and only you can use them.

This means they are not going to pop up on some government advert.

Also the images are of you and your brand.

If you were to decide to just take images off Google to use on your website, you could end up paying thousands of pounds in compensation. Taking an image off Google and using it on your website is actually steal, and breaking copyright.